Despite a rise in DIY till points and all major supermarkets getting behind the self-service experience, the study revealed that 39 per cent of respondents would like to see more manned checkouts in stores.

It was also the top answer amongst 18 to 24 year olds, with a substantial 52 per cent of participants saying it would most improve their shopping experience.

According to the study commissioned by retail specialists shop4pop.com, customer service is a key concern for a quarter of participants, who prefer to stick to traditional methods of checking out and said that more available staff would aid their in-store experience.

In-store pricing

Confusion surrounding the cost of items is also a major gripe for Brits – with 35 per cent of those surveyed saying clearer product pricing would keep them shopping on the high street.

This struck a chord with women aged 45 and over in particular, who called for more transparent prices on in-store products.

Britain’s 35 to 44 year old population said they were less concerned with more clear-cut product costs, giving it just 20 per cent of their vote.

Relaxed trading hours

Last month, the BBC reported on the government’s efforts to relax laws around Sunday trading hours.

Those plans were quashed, but 30 per cent of those surveyed said that longer store opening hours would improve their shopping experience.

The 25 to 34 year old age group were particularly in favour of more flexible trading times.

Other gripes

The survey revealed it’s not just Generation Y who are seeking instant gratification – with Scottish participants across the board wishing to see stores ease up on their opening hours.

Grievances surrounding refunds and exchanges were also raised, with just under a fifth of participants voicing their want for more relaxed returns policies.

Other respondents cited more disabled-friendly stores and clearer price comparisons between retailers as things which would enhance their shopping experience.