fuse8, a Leeds-based business-to-business and consumer public relations consultancy, has acquired Radiant, a PR agency established by former Propaganda public relations director Rob Smith.

fuse8, a Leeds-based business-to-business and consumer public relations consultancy, has acquired Radiant, a PR agency established by former Propaganda public relations director Rob Smith.

The deal, for which figures were undisclosed, sees Smith become director and shareholder of fuse8, with Radiant’s team relocating to fuse8’s headquarters in Leeds.

Nigel Hunter, fuse8’s managing director, said: “Rob is a highly respected PR practitioner. We worked alongside him and the Radiant team on a number of projects over the course of 12 months.”

fuse8 has an annual fee income of £4.5 million, with offices in Leeds, London and Chelyabinsk, Russia. Clients include inward investment agency Gateway to London, STORM Watches, domestic appliance manufacturer Miele and sustainable community developer Bioregional Quintain.

Smith commented: “This is a compelling proposition that clearly differentiates the business from the competition and provides a strong foundation for growing our public relations offer.”