Fetch Media to buy Lucidity Mobile

Mobile advertising agency Fetch Media is set to acquire Lucidity Mobile, which will see the exit of founders David Fieldhouse and David Phillipson.
Round-up of today's M&A deals


Mobile advertising agency Fetch Media is set to acquire Lucidity Mobile, which will see the exit of founders David Fieldhouse and David Phillipson.
Round-up of today’s M&A deals

Mobile advertising agency Fetch Media is set to acquire Lucidity Mobile, which will see the exit of founders David Fieldhouse and David Phillipson.

Fieldhouse and Phillipson will leave the business they started two years ago to concentrate on their other mobile technology businesses Linking Mobile and AD-X.

 Lucidity Mobile will continue under the Fetch Media banner, with clients such as Cancer Research, Harrods and Carlsberg. 



James Connelly, managing director of Fetch Media, says: ‘Lucidity Mobile is a company we know well and respect very much, so the opportunity to be able to bring its expertise and client portfolio under the Fetch umbrella is a fantastic opportunity for our business.

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Fieldhouse, adds: ‘We are proud of the award winning mobile campaigns we have worked on for clients and we know Fetch Media will continue this tradition going forward. Fetch has an excellent reputation for results and innovation and we look forward to seeing great results from the acquisition.’

Round-up of today’s M&A deals

  • u-blox, a Swiss positioning and wireless chip and module company, is to acquire all assets and intellectual property of Australia-based SigNav

Value: undisclosed

Advisers: undisclosed

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  • KPMG strengthens its CIO advisory capability through acquisition of UK firm Xantus

Value: undisclosed

Advisers: undisclosed

Read more

  • State Street acquires Swiss analytics firm Complementa

Value: undisclosed

Advisers: undisclosed

Read more

  • PolyOne purchases ColorMatrix Group

Value:  $486 million (£315.9 million)

Advisers: undisclosed

Read more

  • Donovan Data Systems is set to merge with its main competitor MediaBank, with the resulting media technology company named MediaOcean, managing TV, print, radio and digital campaigns

Value: undisclosed

Advisers: LUMA Partners

Read more

  • Consumer and commercial information offerings provider Equifax has bought Thority, an provider of workplace and analytical software

Value: undisclosed

Advisers: undisclosed

Read more

Todd Cardy

Todd Cardy

Todd was Editor of GrowthBusiness.co.uk between 2010 and 2011 as well as being responsible for publishing our digital and printed magazines focusing on private equity and venture capital. Connect with...

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