Amazon Prime Day: the biggest loss leader in history?
This year’s record-breaking Amazon Prime Day results were up 60 per cent and could top $3.5 billion; but with discounts of 45 per cent or more, Amazon will lose significant sums against its regular prices. E-commerce delivery expert David Jinks at ParcelHero says Prime Day could cost Amazon $700 million, but is still the biggest sales hook of 2017.
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