Buying a food truck for sale and creating a menu for your food truck business is only half the battle. You can have amazing food, but if no one knows about your business, you’re destined to fail.
The answer – great marketing. It’s important to think about marketing your food truck business from the very beginning.
Choose a name that grabs attention
A great name for your food truck business is an important part of your marketing plan. You need a name that grabs the attention of potential customers. The goal is usually to have a name that uses a clever way to express what you’re selling. Take some time brainstorming with friends and family. Make sure it’s a name that people will remember.
Use social media marketing
The most successful food truck businesses today are harnessing the power of social media marketing, which makes it possible to build connections with customers.
This offers a low cost way to reach more people, and it can be fun to engage with fans and followers on social media as well. Social media sites like Twitter, Facebook, and Instagram offer a fun way to develop the “personality” surrounding your food truck business. You can use social media to let people know about new menu changes, today’s specials, offline gatherings, or to provide some special social only discounts.
Build a website for your business
Just because you’re running a mobile food truck doesn’t mean you can skip having a website. Every successful business needs to have a website today. You can use your website to post locations through the week. It’s also a great place to offer your menu and helpful information about your business.
It doesn’t need to be a big website, but you need to make sure it’s easy to use and mobile friendly, since many customers will use a tablet or phone to check out your business. You can also use local SEO to make sure you show up in local searches when people are looking for great local food.
Create a loyalty programme for customers
To make sure your customers keep coming back, consider creating your own loyalty program. Reward customers that come back for repeat visits. You can go with something simply like a card that gives a free item after they buy 10. Or you can even have a special points system that rewards customers. Another option is to use a bounceback promo offer for customers to encourage them to come back soon.
Use email marketing
Email marketing is another great way to promote and grow your food truck business. Make sure you’re capturing the email addresses of customers and your website visitors. Successful emails should have a subject line that makes people open your email. You can use email newsletters, customer surveys, and special email invitation contests to make sure customers don’t forget about your food truck.
Just like a traditional restaurant, your food truck needs to be marketed. You can get creative and have a lot of fun with your marketing. With a bit of planning and preparation, you can reach out to current and potential customers to make sure you’re business stays in the green.