While 72 per cent expressed fear over losses, almost one in four (23 per cent) say that it has now become more common for existing businesses to issue counteroffers to employees considering a different job.

The report, compiled by recruitment firm Robert Half UK on the evidence of 200 executives, concludes that whilst the wider job market remains stagnant, companies are increasingly committed to holding onto high performance professionals to drive growth.

Phil Sheridan, managing director at Robert Half UK, believes some organisations are being challenged to remain competitive amidst static remuneration increases, and in doing so, run the risk of losing ‘top talent’.

He says, ‘In order to keep their best employees, companies need to ensure that they are paying competitively with an appropriate salary and bonus structure.’

The study also finds that even though there has been a marked rise in counteroffers, only 31 per cent of employers admit that it is at least somewhat common for staff to accept the new offer, while 53 per cent say it is uncommon and 16 per cent are unsure.

Of those executives that did not provide a new working package, 22 per cent say it is because they do not see a future for a ‘disgruntled’ employee, with 20 per cent believing that said employee would end up leaving the business in any case.

Sheridan adds, ‘Top performers who feel they’ve made concessions during the recession will expect to be rewarded for their loyalty.

‘Regular dialogue with employees on a monthly or quarterly basis is vital to ensure that they remain satisfied with their role and career progression with the company.’

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