Media and marketing analyst Ebiquity is to acquire Xtreme, a global advertising monitoring agency, for up to £17.9 million. 

Media and marketing analyst Ebiquity is to acquire Xtreme, a global advertising monitoring agency, for up to £17.9 million. The deal provides an exit for VS&A, a private equity fund.

The consideration will be made up of shares and a cash payment of £800,000. In conjunction with this deal, Ebiquity has acquired the remaining 50 per cent interest in Thomson Media Control, its advertising monitoring joint venture in Germany for shares and £25,000 in cash.

Interim results for the six months to October 2009 showed group revenues for Ebiquity increase by 8 per cent to £9.3 million and an operating profit of £760,000.

The company has also agreed a £12 million debt facility with the Bank of Ireland.