Deliveroo, Costa Coffee and Brewdog are the UK’s fastest-growing brands, according to the latest Brand Z report published by WPP and Kantar.
The food delivery app topped this year’s list, increasing its value 54pc to $1.3bn (£1.1bn), capitalizing on its disruptive reputation and environmental credentials, while second-placed Costa -boosted by its acquisition by Coca-Cola – jumped 48pc to $1.5bn. Brewdog is now the UK’s third-most-valuable brand, as hipster obsession with craft beers shows no signs of abating, and is now worth $1.2bn.
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Vodafone remains the UK’s most valuable brand, worth $26.5bn, followed by HSBC ($23.2bn) and Shell ($20.7bn). The top 75 UK brands are worth $263.3bn (£21 (£214bn) between them.
Advertising giant WPP and market research firm Kantar calculate brand value based on financials and consumer opinion.
However, the overall rate of growth of UK companies is slipping compared with other countries, down 3pc in 2019.
Top 10 fastest-growing brands UK 2019
| Brand | Value | Growth |
|---|---|---|
| Deliveroo | $1,371 | +54% |
| Costa | $1,506 | +48% |
| Brewdog | $1,210 | +40% |
| Ocado | $2,019 | +35% |
| Innocent | $1,314 | +35% |
| Very | $1,277 | +21% |
| Comparethemarket | $1,824 | +20% |
| Hiscox | $912 | +20% |
| Dyson | $3,635 | +18% |
| EE | $2,574 | +15% |
% = year-on-year change 2019 vs. 2018
Source: WPP/Kantar
See also: Exports – the rise of ‘Brand British’ in the global market
Brand Z chairman David Roth said: “Consumers perceive the fastest-growing UK brands as innovative and dynamic, with a sense of momentum and a clear point of difference.
“However, to keep up with the accelerated growth of other global brands, these brands must now work to build on their strengths and continue to deliver a fantastic customer experience, one of the key drivers of success for disruptive brands.”
Jane Bloomfield, chief growth officer at Kantar UK, said: “The UK is a phenomenal market to be associated with, and there’s a huge opportunity for brands to grow, even in these challenging times. Consumers’ habits and attitudes have changed – they demand convenience and a great experience, and they’ve become more price sensitive. Brands mustn’t lose touch with this; if they do, they’ll be at risk from disruptors who can deliver everything consumers want. Brands need to understand and adapt to evolving needs and expectations, in order to stand apart from the competition and give people a reason to buy.”
