Deals of the week Sept 20 to Sept 24 – a GrowthBusiness roundup

This week’s deals include content marketing platform Turtl raising £12m in Series A and readymade cocktail brand Soho Street Cocktails closing £570,000 through EIS

Octopus backs Turtl with £12m Series A

Turtl has raised $17m (£12.4m) Series A from Octopus Ventures to grow its content automation platform, which enables enterprise-scale businesses to distribute marketing content at scale. Turtl’s cloud-based platform makes business materials – from brochures to sales decks and staff newsletters – easier to create, read and analyse. Its customers include Cisco, Baker McKenzie and Nestlé Professional.

Vinterior bags £8m in Series A funding

Vinterior, the marketplace for curated vintage furniture and home accessories, has raised £8m in Series A funding led by Active Partners. Existing investors including Venrex also participated in the round. Since launch, Vinterior has grown from just a dozen dealers in London to over 1,800 sellers from over 30 countries, who have sold over $200m in vintage and antiques in the past year. The collection encompasses over 200,000, unique items of vintage furniture, lighting and decorative objects.

Data firm PRODA crunches £3.4m in funding

PRODA, a rent roll data processing and analysis firm, has closed £3.4m in funding – a mixture of new capital and converting existing loan notes – ahead of a Series A raise in 2022. Investors in the seed round included ING Ventures, the VC arm of ING Bank, which became a PRODA customer earlier this year, and proptech VC Surplus Invest.

BGF rates Wiserfunding with £3m investment

Wiserfunding, which provides risk assessment for small business lenders, has secured £3m investment from BGF, the UK’s most active growth capital investor. Clients of Wiserfunding, which include Revolut Business and Bank North, have lent nearly £3bn to SMEs in the past year. Wiserfunding currently has more than 60 clients globally including Assetz Capital, ArchOver and Fasanara Capital.

Swapi swipes £860,000 pre-seed round

Swapi, a new loyalty card app, has raised £860,000 in pre-seed funding ahead of its launch next month. Investors backing Swapi include Trampoline Ventures, whose previous investments include Gousto, angel investors and crowdfunding participants. How Swapi differs from other loyalty cards is that customers can build “Swapi points” to spend with any affiliated brand on the app, regardless of where they first accrued their loyalty points. The loyalty app will launch with over 100 brands already signed up for the launch in October. Meanwhile, Carolina Paradas-Mandato, ex-Harvey Nichols global senior affiliates manager has joined as head of strategic partnerships.

Soho Street Cocktails shakes up readymade drinks market

Private equity investment firm Growthdeck has closed a £570,000 EIS fundraise for Soho Street Cocktails, pre-mixed cocktails in a pouch. Supermarkets are in discussions about stocking Soho Street Cocktails on their shelves, and the bfand expects to be available in more than 500 retail outlets and over 1,100 licensed premises by 2024.

More Deals of the Week

Deals of the week September 13-17 – a GrowthBusiness roundup


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Deals of the week