Customer acquisition management company Convertr Media has announced that it has raised £3 million‘Series A’ funding from the UK venture capital investor Albion Ventures.
The investment will support Farringdon-based Convertr as it expands its client base and scales the business globally.
Convertr is an award-winning enterprise technology platform, launched in 2011 by entrepreneurs Emma Bowkett, CEO and Clive Brett, CTO, which helps advertisers enhance their digital marketing through real-time efficiencies in customer acquisition and data partnerships.
As part of the deal, Robert Whitby-Smith, partner at Albion Ventures will also join the board of Convertr.
Albion has a track record of working with companies in the digital marketing sector. These include Black Swan (predictive analytics), Elateral (content adaptation), Grapeshot (keywords for programmatic), Relayware (channel partner marketing software) and Sift (digital marketing services).
Emma Bowkett, chief executive of Convertr Media, said: “We are delighted to be working with Albion, at such an exciting time. We are looking forward to the next phase of our company’s development, particularly with Robert’s expertise: he brings immense experience in investing in and working with the technology sector.
“We have already proven success at simplifying the marketing journey by integrating our technology, with clients such as Fiat and DWA, and this funding will enable us to build on and expand our offering to a wider international market.”
Robert Whitby-Smith, investment director and partner at Albion Ventures added: “We look forward to working with Emma and the Convertr team. This is an exciting company, with an outstanding team and high profile customers in a high growth market.
“Convertr’s emergence as a next generation digital hub that delivers tangible ROI comes at a time when the marketing sector is actively seeking efficient and transparent technologies.”
Convertr Media works with media agencies, advertisers and publishers including Mediacom, Maxus, iProspect, Fiat Chrysler Automobiles, Dropbox, Incisive Media and Dennis Publishing.