Ctrlio, an intention marketing startup, today announced that it has closed its latest investment round, bringing its total funding to over $1.3 million. The capital raised will be used to support the company’s accelerated growth plans to broaden their service to the wider public and additional partners.

Investors include musician Peter Gabriel; Virgin Media ex-CFO, Robert Gale; privacy specialist, John Taysom; internet entrepreneur, John Straw and buy.at founder Steve Brown.

Ctrlio’s technology allows consumers to use their personal data to connect with brands. After four months refining the product in the mobile category, Ctrlio will now expand into new verticals and markets throughout 2016. This expansion will allow the company to better serve a wider range of customers.

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Laurence John, Ctrlio’s co-founder and CEO said: “Ctrlio has built a pioneering platform that lets consumers show their anonymous buying intentions to brands, without spam or loss of privacy.

“Following our success in the mobile market, we are ready to move into new channels, such as insurance and energy. This round of investment will help us continue to build momentum and make the crucial steps to take intention marketing to the masses.”

The company’s performance has generated considerable interest from brand partners, who use Ctrlio to acquire and retain customers more intelligently and efficiently. This will continue to grow with the extra funding.

“With Ctrlio, brands are no longer blind,” said investor John Straw. “As the pressure on digital advertising heats up amid the rise of adblocking, this new investment allows Ctrlio to power a simpler and more effective alternative for brands to understand and respond to consumer needs in a relevant and timely manner.”

Investor Peter Gabriel added: “I got involved in Ctrlio because its one of the first businesses to allow people to harvest their own personal data. From the perspective of businesses and brands the new fault line appearing is between the ‘push’ – the old advertising model of throwing a ton of stuff in front of everyone and the new ‘pull’ model based around your intentions, that can both be made transparent and understandable.”

Further reading: LoveCrafts raises $20m in funding round