Cognitive Match in Series B round

A developer of software that helps online publishers adapt their content to individual users has secured $2.5 million (£1.6 million) of equity finance.

London-based Cognitive Match raised the Series B funding from existing investor Dawn Capital, and will use it to ramp up sales efforts.

The company, whose founder and CEO Alex Kelleher previously founded analytics business Touch Clarity, aims to ‘match individuals with content online in real time’. Its clients include Yahoo and charitable donations website Just Giving.

Chad Raube, a partner at Dawn Capital who sits on the board of Cognitive Match, comments, ‘The science behind the product is both scalable and dramatically increases the response rates, and ultimately profitability of online businesses.’

Dawn Capital backs companies seeking expansion capital of up to £5 million in the financial services and digital media sectors.

Nick Britton

Nick Britton

Nick was the Managing Editor for when it was owned by Vitesse Media, before moving on to become Head of Investment Group and Editor at What Investment and thence to Head of Intermediary...

Related Topics

Early Stage Funding