London-based Cognitive Match raised the Series B funding from existing investor Dawn Capital, and will use it to ramp up sales efforts.

The company, whose founder and CEO Alex Kelleher previously founded analytics business Touch Clarity, aims to ‘match individuals with content online in real time’. Its clients include Yahoo and charitable donations website Just Giving.

Chad Raube, a partner at Dawn Capital who sits on the board of Cognitive Match, comments, ‘The science behind the product is both scalable and dramatically increases the response rates, and ultimately profitability of online businesses.’

Dawn Capital backs companies seeking expansion capital of up to £5 million in the financial services and digital media sectors.