Google and Information Builders have released the first so-called business intelligence “mash-up”, a mix and match software giving users a visual representation of sales figures and stock movements in different geographies via an interactive Google Map.

Google and Information Builders have released the first so-called business intelligence “mash-up”, a mix and match software giving users a visual representation of sales figures and stock movements in different geographies via an interactive Google Map.

WebFOCUS allows businesses to compare key data for numerous outlets of a business by holding the mouse over store locations, enriching maps with analytic content. The intention is to make it easier to identify regional trends, as well as giving users the ability to zoom in and out of critical locations.