Investment firms Insight Venture Partners, Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures are investing in BrightEdge through the company’s Series D funding round.
Founded by Jim Yu and Lemuel Park in 2007, BrightEdge provides search engine optimisation (SEO) services to organisations looking to boost the value of marketing content.
Its S3 platform uses data analytics to understand the revenue impact of earned content and has customers including Microsoft, Nike and Marriott.
The company has now raised $63.9 million (£41 million) in venture capital takings across four rounds ($2 million in 2008, $6.5 million in 2010 and $12.6 million in 2012).
New York-headquartered Insight Venture Partners has led the latest round with return contributions coming from historical backers including Intel Capital and Illuminate Ventures.
Yu, founder and CEO of California and London-based BrightEdge, comments, ‘Our massive growth, customer impact and this newest round of financing validate that we’re on our way to disrupting a $12 billion market and creating a new standard for marketers and modern businesses worldwide.’
Prior to founding BrightEdge, Yu was at Salesforce.com where he led a part of the platform products team that delivered a cloud computing platform for the enterprise software company.
Insight Venture Partners principal Brad Twohig adds, ‘Marketing today doesn’t have a go-to platform like IT, finance and HR.
‘BrightEdge has the opportunity to become marketing’s must-have platform and we are excited to invest in the company and their success. This is a transformative opportunity within a $12 billion interactive marketing arena that doesn’t yet have a standard.’
