Barclays Private Equity has agreed to acquire Bounty Group, the UK operations of online media company Kaboose, for some £54 million.

Barclays Private Equity has agreed to acquire Bounty Group, the UK operations of online media company Kaboose, for some £54 million.

Bounty provides online resources for parents, with advice on raising children as well as hosting a range of websites such as amazingmums.com.

Rob Myers, director of Barclays Private Equity, said: “We believe that the unique nature of the Bounty model represents a genuinely attractive investment opportunity. The key strengths of the business and the support that Bounty provides to new mothers remains as relevant in the current economic environment as it has done over the last 50 years.”

Kaboose reported an increase in revenue of 144 per cent to $81.9 million (£55.7 million) in 2008. Jason DeZwirek, chairman and CEO of Kaboose, commented: “Our growth in revenue and EBITDA in 2008 primarily reflects a strong contribution from Bounty, despite a very difficult environment.”