The transaction, which was for an undisclosed amount, is Dawn Capital’s first institutional investment in the company, and the firm was the only investor in this round.

Bathrooms.com founder and CEO Ian Monk, says that the investment will allow the company to broaden the range of brands it supplies, and adds: ‘Through investment in both offline and online marketing channels, we plan to accelerate the expansion of the business over the next five years.’

The development capital will also enable the company to expand into international markets.

Under the terms of the deal, Chad Raube, investment partner at Dawn Capital, will join the Bathrooms.com board of directors.

Bedfordshire-based Bathrooms.com was founded in 2004 and sells a range of bathroom products and suites. The company sells to both public and trade buyers through its website, and has been profitable since launch.

London-based Dawn Capital is a venture capital firm that invests up to £5 million in companies seeking expansion capital.