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Praseeda Nair

Praseeda Nair

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Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

News

How much do you know about your business?

New research suggests a surprisingly high number of managers make business decisions based on assumptions|New research suggests a surprisingly high number of managers make business decisions based on assumptions

News

Nine business idols and their lesser known failures

You may recognise these entrepreneurs from their successes, including GoPro, Dyson, and Kentucky Fried Chicken|You may recognise these entrepreneurs from their successes, including GoPro, Dyson, and Kentucky Fried Chicken

News

Would you change your EU referendum vote?

Have Brexit voters changed their minds? Six weeks after the momentous EU referendum, a new poll over 6,000 Brits reveals a surprising twist|Have Brexit voters changed their minds? Six weeks after the momentous EU referendum, a new poll over 6,000 Brits reveals a surprising twist

Human Resources

Are your employees motivated enough?

Cracking the whip to increase productivity may work for short periods of time, but it's not enough to keep productivity levels high over longer periods. Here's how to super-size staff motivation.

Entrepreneurs

Truth may be stranger than science fiction: The ten hottest jobs of 2025

Are we just a decade away from hiring space tour guides and freelance biohackers? If so, what are some of the growth sectors to watch out for in 2025?

News

Four Victorian business lessons that still hold merit today

The Victorian era was one of the most industrious for finance, commerce and even workers' rights. Global household brands from Cadbury's to Boots took off then, as did technology investors. Here's what we can learn from a backward glance|The Victorian era was one of the most industrious for finance, commerce and even workers' rights. Global household brands from Cadbury's to Boots took off then, as did technology investors. Here's what we can learn from a backward glance

Technology

Can you trust biometrics?

A recent study revealed that two in three Brits are biometrics sceptics, favouring passwords over eye scans or voice recognition. With fraud on the rise, is relying on easy-to-crack passwords enough?

News

Candy Crush mastermind eyes martech investment

Ex chair of King.com, Mel Morris backs London-based marketing technology firm Adthena.

Managing

Five reasons why business partnerships fail

Jaded entrepreneurs often tout that business partnerships are more difficult to manage than marriage. While around half of all marriages end in divorce, a staggering eight in ten business partners reach a bitter end. Here's how you can keep the friendly flame burning.

Insurance

Seven ways to protect your business from cyber fraud for free

Cyber fraud is big (illegal) business. The latest figures from the annual Crime Survey from the Office of National Statistics included new questions on fraud and computer misuse.|Cyber fraud is big (illegal) business. The latest figures from the annual Crime Survey from the Office of National Statistics included new questions on fraud and computer misuse.

Financial Management

Can an unsecured loan help your business grow?

Unsecured business loans are usually faster to get in place than secured loans, but how do you know if it's right for your business? Funding Options CEO Conrad Ford explains

Technology

Four hacks for a smooth digital transition

Here's how you can avoid the perils and pitfalls of going digital.