About

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Entrepreneurs

Ready or not: what to do about expansion

Sarah Willingham, entrepreneur, judge of BBC’s Dragons’ Den and advisor to The Guardian’s Small Business Mentoring programme, shares her top tips for businesses to achieve growth.

Human Resources

Why make a midlife career change? 

How can employers deal with mid-career changes? Hudson's Tim Drake explains.

Human Resources

3 ways to reduce anxiety when working remotely

Checking in with employees isn’t the same as checking up on employees. ShoreTel's Adrian Hipkiss explains how to counter the anxiety around flexible working.

Alternative Finance for Business

Is it too early to benchmark success in equity crowdfunding?

A new report sets the benchmark for success within the equity crowdfunding model. While the number of companies that are deemed crowdfunding success are yet to stand the test of time, the fragmented nature of the industry suggests the urgent need for standardisation going forward.

Human Resources

Why emotions are everything in digital hiring

Only 5 per cent of recruiters pick up the phone to new talent, according to new research. Considering the UK's talent shortage, this could be setting British companies back by damaging its reputation. Here's why.

Technology

The number one business case for smart cities

Smart cities have been the solution for untameable urbanisation for the past two decades. But critics question how much of the smart city model is theoretical, and how much actually feasible.

Technology

3 digital lessons to stay ahead

New Relic's Bruno Teuber speaks to GrowthBusiness on what success looks like for digital start-ups, and the three lessons every company should incorporate when scaling up.

Human Resources

Why one in four Brits are unhappy at work

With only one per cent of UK employees acknowledging the importance of taking a lunch break, and five per cent rating work-life balance as important, the number of unhappy workers may be set to rise.

News

UK SMEs face £34.6bn US election currency risk 

New research reveals that between the uncertainty over the US election and continued post-Brexit fallout, 38 per cent of businesses are worried about currency volatility. But how many are actually prepared?

Entrepreneurs

Former tax consultant solves style v comfort fashion stand-off

Growing tired of the age-old style versus comfort debate in women's fashion, former tax consultant, Iris Anson founded a footwear start-up that combines both. Here's how she started up.

Entrepreneurs

The world’s billionaires got to the top with these degrees

The results are in. These are the degrees that have produced the world's leading billionaires. Of course, education isn't everything for entrepreneurs. Check out this infographic from Ecard Shack for more.

Technology

How machine learning is driving the fashion revolution

While machines are able to gain a significant amount of insight based on how people behave, browse and shop, there is still a long way to go before they can replicate a human level of personalisation. Zalando's Eric Bowman writes.