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Praseeda Nair

Praseeda Nair

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Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Growth Planning

Businesses must evolve to capitalise on the freelance economy

From tapping into niche expertise on a project-by-project basis to boosting temporary staff-counts in the busy season, Office Depot's Nigel Crunden explains when and how to make the most out of the UK's 1.6 million freelancers.

Legislation and Regulation

“A speech full of sound bites”: PM May’s promises dissected

While the Prime Minister's speech was generally met with applause from the business community, scepticism lingers.

Alternative Finance for Business

Credit unions v affordable loan schemes

Credit unions and affordable loan schemes can provide employees with an alternative to expensive payday loans and other forms of credit. But which scheme is best for your business? Connected Benefits' Richard Ellis explains.

Entrepreneurs

Sound-based AI and the future of smart home security

The human ear can easily tell the difference between a flatmate fumbling for the keys in a stupor and an actual break-in. But according to Cocoon's Sanjay Parekh, artificial intelligence can take that a step further. Parekh tells GrowthBusiness how Cocoon is shaking up the home security market.

Growth Planning

When good hires go bad: London start-up prioritises culture fit in recruitment

Beyond personality, conscientiousness and integrity tests, ThriveMap measures how likely new hires are to succeed or fail based on practical insights about how a team works.

Human Resources

“Don’t try to be a man” executive coach advises women in management

Despite over 40 years of legislation demanding equality in the workplace, men still out-earn women by close to £500,000 over the course of their career. However, executive coach Jayne Harrison says there has never been a better time to be a woman in the workforce. Here's why.

Human Resources

Should you add your employees on Facebook?

Is Facebook friend culture acceptable in the workplace?

Insurance

The whys and hows of shareholder protection

Do you know what would happen to your business should you or another shareholder pass away unexpectedly? It’s not a conversation that any of us would choose to have, but at times, it’s a necessary one. Richard Kateley, head of intermediary development at Legal & General explains.

Human Resources

On-boarding employees: 5 ways to make it less painful

On-boarding is the industry term for the process by which new hires adjust to the social and performance aspects of their new roles. Here are five fool-proof ways to make the process smooth for new employees.

PR and Marketing Strategy

How tech brands from unknown sectors can market to potential consumers

People tend to fear what they don’t understand - this is particularly true when it comes to new tech. easyCar Club's Morgan Young explains how tech companies can use that to their advantage when communicating with customers.

Entrepreneurs

5 times the Dragons lost out on millions in the Den

Here, we look at the businesses that were laughed out of the Den but went on to achieve success.

Entrepreneurs

A click-and-collection start-up built for the city: HubBox

An unfortunate commute home on a packed London tube taught Sam Jarvis a valuable lesson, and gave him the lightbulb moment he needed to found HubBox. Here's his start-up journey.