About

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Technology

Beyond fingerprints: why biometrics is here to stay

Over 600 million mobile devices worldwide will use biometric authentication by 2021, with the technology moving beyond just fingerprints, to include voice and facial recognition.

PR and Marketing Strategy

How 5G can boost your marketing plan

Start-up business owners now have more tools at their fingertips than ever before when it comes to marketing.

Venture Capital Funding

Financial literacy app Finimize secures £450K

Millennials have the lowest rates of financial literacy across the world. Finimize seeks to address this with its free-to-use platform, now under development.

Alternative Finance for Business

There’s more to alternative finance than crowdfunding

Crowdfunding isn't all that alternative finance has to offer, writes Funding Options CEO, Conrad Ford.

Technology

Business leaders warm to the idea of a robot workforce

While three in four UK employees fear their jobs may be replaced by automation, most business leaders have other plans.

Entrepreneurs

UK beats US in global entrepreneurship index

The Ashish J Thakkar Global Entrepreneurship Index of 85 countries ranks the UK as the fifth best environment for entrepreneurs, beating the United States and most of the EU. The world's top country for entrepreneurship is Singapore, however.

Growth Planning

20 ways to avoid start-up failure

Founders of a previously successful business have a 30 per cent better chance of success with their next venture. Here's how to avoid start-up pitfalls on your way to the top.

PR and Marketing Strategy

Why bad reviews aren’t bad for brands

Francisco Ascensão explains the importance of negative reviews for brands.

Entrepreneurs

Northern tech start-ups less prone to “t*rd-polishing”, say experts

There's a lot to be said for buzzwords within the start-up ecosystem. For Northern businesses, this arguably may include former Chancellor George Osborne's Northern Powerhouse initiative. We speak with experts in the field on the region's state-of-play and what makes business up north unique.

Mergers & Acquisitions

Scottish unicorn Skyscanner to be acquired by Ctrip

Skyscanner, valued at £1.4 billion, is set to be acquired by NASDAQ listed travel company, Ctrip.

Legislation and Regulation

Iceland v Iceland: the IP battle of the year

With Iceland (the nation) suing Iceland (the British supermarket chain), the question of intellectual property is back in the headlines. Here's what you need to know.

News

Brexit won’t affect economic growth in 2017, say economists

Economists from Warwick Business School continue to find little evidence in the data to suggest that Brexit will lead to disappointing economic growth in 2017, forecasting GDP growth will likely be between 2% and 3%.

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