About

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Technology

Your next takeaway may be delivered by a robot

After five months of rigorous testing, the Just Eat delivery droids are now live in Greenwich, marking a world first and opening up the global delivery industry for further automation.

Technology

The £12bn opportunity UK retailers are missing

UK retailers are collectively losing out on £11.75 billion a year by ignoring online consumers with disabilities, according to new research.

Entrepreneurs

Is a Master of Fine Arts the new MBA?

From Richard Branson to Bill Gates, ‘creativity’ ranks as one of the top ten traits of all billionaire entrepreneurs across the globe. Will we soon see the demise of the MBA? Aurecon's Fiona Fitness writes.

Entrepreneurs

A customer-first approach to HR: Gibbs S3

Using her redundancy packet as capital, Farida Gibbs built Gibbs S3, a customer-focused digital business helping FTSE 100 firms attract and retain talent. Here’s how she started up.

Technology

Beyond fingerprints: why biometrics is here to stay

Over 600 million mobile devices worldwide will use biometric authentication by 2021, with the technology moving beyond just fingerprints, to include voice and facial recognition.

PR and Marketing Strategy

How 5G can boost your marketing plan

Start-up business owners now have more tools at their fingertips than ever before when it comes to marketing.

Venture Capital Funding

Financial literacy app Finimize secures £450K

Millennials have the lowest rates of financial literacy across the world. Finimize seeks to address this with its free-to-use platform, now under development.

Alternative Finance for Business

There’s more to alternative finance than crowdfunding

Crowdfunding isn't all that alternative finance has to offer, writes Funding Options CEO, Conrad Ford.

Technology

Business leaders warm to the idea of a robot workforce

While three in four UK employees fear their jobs may be replaced by automation, most business leaders have other plans.

Entrepreneurs

UK beats US in global entrepreneurship index

The Ashish J Thakkar Global Entrepreneurship Index of 85 countries ranks the UK as the fifth best environment for entrepreneurs, beating the United States and most of the EU. The world's top country for entrepreneurship is Singapore, however.

Growth Planning

20 ways to avoid start-up failure

Founders of a previously successful business have a 30 per cent better chance of success with their next venture. Here's how to avoid start-up pitfalls on your way to the top.

PR and Marketing Strategy

Why bad reviews aren’t bad for brands

Francisco Ascensão explains the importance of negative reviews for brands.