About

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Technology

5 tips for better business performance in the age of the cloud

Xero's Gary Turner explains how to make most of cloud-based business tools.

Entrepreneurs

Uber’s biggest milestones and mistakes revealed

Uber has taken the world quite literally by storm. Here's how the ride sharing app revolutionised the way we travel, amid critical acclaim and controversy.

Opinion

London lawyers’ salaries highlight massive pay gaps in the UK

London might still be the best place in the UK to practice as a lawyer, as new research reveals high salaries and large annual pay rises overshadow the rest of the country.

Entrepreneurs

Is the UK doing enough to help its tech start-ups grow?

CES organiser Gary Shapiro said the UK government is nowhere near as supportive of its start-ups as France, the Netherlands and Israel. But considering the numerous trade mission and grants organised by the government over recent years, just how valid is Shapiro's comment? Tech firms suggest the government still has a long way to go. Here's why.

Human Resources

Why getting more women into tech is more than a pipeline issue

UK diversity start-up, Structur3dpeople aims to take on the lack of gender diversity in technology using the power of the hashtag.

Entrepreneurs

10 under 30: London’s most promising entrepreneurs revealed

Here are the next top start-ups and entrepreneurs to watch out for in London this year, from some of the capital's top universities and accelerator programmes including Techstars, Entrepreneur First, and King’s College London.

Social Media

5 social media resolutions you should be making this year

Keren Lerner, founder and MD of Top Left Design shares five social media resolutions that business owners should be making this year.

Entrepreneurs

The recruitment app levelling the playing field for SMEs: Headstart

Student entrepreneur Nicholas Shekerdemian launched a recruitment app to help SMEs compete for talent, without expensive recruiters or hours spent on LinkedIn. Here's how he started up.

News

UK professor braves 2,600 mile journey to bring medical supplies to Syrian border

Extreme medicine lecturer and expedition expert, Mark Hannaford on his recent journey to the Syrian border, bringing medical supplies to aid workers.

Financial Management

2017 will be a “really, really tough year for the UK,” says economist

World First's Jeremy Cook speaks to GrowthBusiness on his outlook for the first quarter of 2017 and beyond, from Trump's first hundred days as President, China's reaction, the Dutch elections, and Article 50 being in place.

Entrepreneurs

Proving the banks wrong: London Junk CEO on his seven-year journey to the top

Business owner Harsha Rathnayake's application for start-up funding was turned down by banks, one after the other. Seven years on, his business is now a million pound company cornering the lucrative waste collection market in London. Here's his story.

Entrepreneurs

Emotional intelligence: the secret weapon in succeeding post-Brexit

In a post-Brexit era, emotional intelligence will become even more important to overcome a volatile, uncertain, complex, and ambiguous environment. DAV Management's Andrew Moore writes.