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Praseeda Nair

Praseeda Nair

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Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Opinion

The influence of food packaging on consumer choices

Packaging of the products, especially the food items is the most tangible representation of the product and the sales of any food product, to a great extent, depend on its packaging. Hence, it is vital to spend time on getting the packaging right.

Entrepreneurs

“No mum does it alone”: Katie Massie-Taylor on mums’ meet-up app Mush

Mush co-founder Massie-Taylor talks through the ups and downs of starting a mums' meet-up app, and growing quickly in the app economy.

Human Resources

Businesses need a stronger vision for a truly mobile workforce

Establishing a mobile workforce is all about strategy, writes SOTI's Nassar Hussain.

Technology

The rise of artificial intelligence: opportunity or challenge?

Artificial intelligence: friend or foe? Excello Law's Robert Morley writes.

Entrepreneurs

Adam Strong: 5 time management tips

Adam Strong, CEO of Elite Corporate Fitness, and author of Fit Body, Fit Business, shares his top five tips for managing your time well.

Entrepreneurs

5 tips for balancing a start-up with marriage and kids

Susannah Davda, the founder and director of The Shoe Consultant Ltd launched her footwear consultancy in April 2015, juggling being an entrepreneur, spouse, and mother throughout. Here are her five tips on getting the balance right.

PR and Marketing Strategy

Why Brits struggle to identify homegrown brands

What's in a name? Apparently, a lot. New research reveals that the British public are misled by "British-sounding" brands, from Tetley Tea to Branston Pickle.

Entrepreneurs

Data science enters the gig economy with Pivigo’s new marketplace

Pivigo, the newest entrant in the gig economy may help bridge the UK's digital skills gap by freeing up data scientists to manage their own time and work with businesses on specific projects as and when they're needed.

Growth Planning

Disruption in decision-making: new tool identifies hidden gems

A new tool challenges the traditional decision-making process that relies on gut-feel and market knowledge alone.

Leadership

In addition to STEM talent, Britain faces leadership skills shortage

Half of all management level candidates in the UK lack leadership skills like open and empathetic communication, and strategic planning. Here are three ways to get around this.

Technology

Hungryhouse partners get a logistics boost with Quiqup

hungryhouse restaurants now have on-demand access to Quiqup’s fleet of bicycles, scooters and cars, its underlying technology and customer support, to match the delivery speed and efficiency of larger rivals.

Human Resources

5 ways to build a healthy intergenerational workplace

Follow these five principles to unite your intergenerational team. Bullhorn's Peter Linas writes.