About

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Legislation and Regulation

REPORT: UK women in finance face the largest pay gap across sectors

Eliminating work-related gender gaps could add £150 billion to our annual GDP in 2025. That is an opportunity that neither Government nor businesses can afford to ignore. Yet women in finance are on the losing end of the wage battle. Here's why.

Financial Management

Digitisation and skills upgrade are the top priorities for CFOs

CFOs place emphasis on digital transformation and up-skilling staff this year.

Opinion

What to do when disruptors come knocking

Soitron UK's Daniel Olsson explains why being the middleman is an incredibly valuable position today.

PR and Marketing Strategy

9 in 10 consumers aren’t into augmented reality, and other digital bombshells revealed

The Internet is awash with industry commentators predicting which digital trends will make the biggest impact in 2017. But how do customers actually feel about the latest digital innovations?

Human Resources

Underappreciated and overlooked: Why UK businesses risk losing out on ‘elder power’

Over 50s now account for more than 30 per cent of the UK’s working population, but according to new research, older workers are the least content of all employees.

Human Resources

How to decrease accident rates in a busy working environment

As an employer, you have a legal duty to protect your staff and as an employee it’s important that you are taking all the steps necessary to protect yourself. So are you doing everything you can to protect your workforce and yourself?

Human Resources

Study reveals first year employment costs almost double salary

The true cost of hiring staff is almost double their salary during the first year of employment, according to new research. Here's why.

Human Resources

Free English lessons not enough to compensate underpaid Uber drivers, says union

Drivers' union GMB is not impressed with Uber's new initiatives meant to address the fact that the company's drivers were not paid or treated as employees. Here's why.

PR and Marketing Strategy

Red flag: Poor customer service costs businesses £37bn

A new report from the Ombudsmen Services reveals poor customer service costs businesses £37 billion in 2016. Are good deals and convenience enough to keep customers from switching?

PR and Marketing Strategy

10 ways to sharpen your SEO strategy

From knowing when to get Siri on the job, to building your persona, Kaizen's Pete Campbell outlines 10 tips to shape your SEO strategy.

Legislation and Regulation

Can you achieve fairness and cut out name bias in recruiting?

Legal experts from Thomson Snell & Passmore LLP explain how to tackle name bias in recruiting, to boost diversity and inclusion in the workplace.

Mergers & Acquisitions

2017 Outlook: M&A trends to watch out for

Patrick Groarke, partner at Livingstone, looks back at a year of unprecedented political change for the UK, and how 2016’s emerging trends in M&A and private equity investment are expected to develop in 2017.