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Praseeda Nair

Praseeda Nair

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Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Entrepreneurs

Green initiatives cut self­-storage business Space Station’s energy costs by 75%

Space Station cut energy costs by 75 per cent through a £550,000 investment in new green initiatives, aimed to reduce its carbon footprint by half.

Entrepreneurs

Messaging app Flock eyes the rest of the world for expansion

Bhavin Turakhia speaks to GrowthBusiness on Flock's rapid growth and on breaking into the UK market as of January 2017.

Entrepreneurs

New app Toptask offers last minute recruitment for SMEs

Toptask connects university students with local employers who need help with last-minute tasks.

Venture Capital Funding

AI start-up Comparesoft secures initial investment from Mercia

The London-based AI start-up aims to use the funding to serve a wider selection enterprise software, to eventually be the 'Autotrader of the enterprise software market’.

Entrepreneurs

€6m project demonstrates sustainable production process for green compound

Italian firms, Bio-on and Sadam Group launch a €6m project to demonstrate how a crucial green compound can be produced sustainably, quickly, and cost-effectively.

Cyber Security

Cyber security start-up ZoneFox secures £3.6m series A funding

Edinburgh cyber security start-up secures series A funding to keep up with its 400 per cent growth.

Human Resources

How to overcome the skills gap when hiring

The hiring process is a two-way street, which is why it's important to make sure your business is as appealing on the outside as it is within. Here's how.

Growth Planning

Market testing: 5 ways to make sure your new innovation hits the mark

Before a new invention is put into production, entrepreneurs must be sure that it will be a commercial success. Market testing provides an opportunity to assess its saleability and to consider whether additional features are required. Dave Croston, partner at Withers & Rogers, shares his five tips for successful market testing.

Financial Management

PeerPay launches a ‘matchmaking’ finance platform for businesses

PeerPay introduces FloFunder, a new peer-to-peer financing platform connecting cash-rich companies to those seeking financing, with a common accountant as a conduit.

Leadership

Why authentic leadership and pride in work are crucial for employee happiness

New research reveals that authentic leaders who treat employees fairly and encourage them to feel pride in work are the most successful.

News

Brexit and Trump drive one in five Brits to virtual reality

Brexit and Trump are the two main drivers for Britons looking to virtual reality and online romance for as escapism.

Entrepreneurs

Why the future of the app economy is ‘parentech’: Health & Parenting

Healthtech start-up, Health & Parenting, was founded five years ago by husband and wife duo John Miles and Amber Vodegel after going through their own journey in parenthood. With two chart-topping apps, Pregnancy+ and Baby+, under their belt, the founders speak to GrowthBusiness on growing in the highly competitive app economy.