About

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Entrepreneurs

IoT and insurtech: How Homeserve is shaking up the market

HomeServe Labs MD Craig Foster speaks to GrowthBusiness on growing one of the first movers in the home assistance market, and how the business evolved to solve the biggest problems facing insurtech.

Technology

What to expect from technology in 2018 – lawsuits, voice controlled devices and blockchain

From lawsuits to edge computing gaining traction, here are the top 2018 business tech predictions to watch.

Leadership

10 questions business leaders should ask to kick-start the new year

Refresh your business strategy and make this year your most productive yet with these 10 essential questions.

Mergers & Acquisitions

How to reduce the likelihood of an M&A failure

New research explains why so many mergers and acquisitions ultimately fail and what businesses can do about it.

Growth Planning

5 top ideas for students: Number 1 will never fail

Author and entrepreneurship expert Michelle Brooks shares top ideas for students interested in starting a business.

Technology

Mobility: the structure for change

Are there really productivity benefits to increased mobility? ABBYY’s Dr Rainer Pausch explains.

PR and Marketing Strategy

Attracting Generation Alpha

Fashion UK's Gurdev Mattu explains why companies need to be more proactive to attract Generation Alpha; from improving research to actively promoting new products via social media collaborations.

Venture Capital Funding

German VC investor Fly Ventures closes $41m fund to automate venture capital

Berlin-based VC investor, Fly Ventures just closed a $41m early stage fund to back businesses that automate venture capital, among others.

Alternative Finance for Business

‘Crowdfunding’ is the UK’s most searched business funding term in 2017

‘Crowdfunding’ is the UK’s most frequently searched term on business funding in 2017, according to research from an accountancy firm.

Financial Management

How to get ahead before the Christmas break

Here are three ways to get ahead before the Christmas break.

Human Resources

Why nearly half of all UK working women lie about needing time off

New research commissioned by Bupa reveals over a third of women are compelled to lie when justifying missing work for period-related reasons, and often disguise menstrual pain as a stomach bug, having the flu or a cold.