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Praseeda Nair

Praseeda Nair

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Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Entrepreneurs

Wellbeing and productivity: Can employees design their jobs better than the boss?

New research shows why organisations often fail to improve staff wellbeing, and what can be done to build a comprehensive strategy.

Entrepreneurs

“It’s not what we do, it’s how we do it”: SmartPA

SmartPA co-founder and MD Sarra Bejaoui speaks to GrowthBusiness on her vision to grow her network of skilled and empowered women to return to work after career breaks.

PR and Marketing Strategy

6 tips to succeed in SMS marketing

SMS marketing is becoming more and more popular as a way of communicating with customers. Veoo CEO, Matthew Winters writes.

Growth Planning

Are you a ‘grow getter’? Why its time to track metrics for business success

While the bottom line may be the key metric to measure success, there's a lot more that you need to track and be aware of when growing your business. Epicor Software's Sabby Gill writes.

Growth Planning

Mauritius primed to be a financial hub within a decade: deVere Group CEO

Mauritius is destined to become the southern hemisphere’s leading international financial centre within the next decade, affirms the CEO of global independent financial services firm deVere Group.

Alternative Finance for Business

Just Eat eyes the whole food chain with new food tech accelerator programme

Just Eat's new food tech seed programme will funnel capital into five promising start-ups across the food production, consumption and waste spectrum.

Banking

Why open banking is the next frontier for financial innovation

With PSD2 and open banking on the horizon, innovation should be a key focus for banks and fintechs now more than ever.

News

Are women in Britain excluded from the world of finance?

Research reveals that women have less access to retail investment opportunities than their male counterparts. Statistics also reveal that the gender divide remains strong among institutional investors. At a time where the business case for diversity is stronger than ever, why are women still excluded from the world of finance?

PR and Marketing Strategy

The rising power of the CMO: is marketing is the C-suite’s golden child?

Today’s CMO has more responsibility and influence now than ever before, and are becoming more attractive to companies looking for creative CEOs who “get” the brand. Act-ON's CMO Michelle Huff writes.

Human Resources

HR lessons from the United Airlines PR debacle

A passenger was dragged out of an 'overbooked' United Airlines flight on Tuesday, which directly hit the company's shares and reputation. An expert outlines the HR lessons we can learn from the PR disaster.

Entrepreneurs

Gousto: Five years of success, five important lessons

Gousto founder and CEO, Timo Boldt outlines the five big lessons he's learned managing rapid growth in an increasingly competitive sector.

Human Resources

Parenthood penalty: mothers paid 3 per cent less per child while fathers face stigma for paternity leave

A 16-year study reveals mothers face discrimination at work and are paid 3 per cent less per child. At the same time, the parenthood penalty strikes fathers, especially in the bias around their taking shared parental leave.