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Praseeda Nair

Praseeda Nair

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Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Human Resources

Techniques to promote health and wellness in the workplace

Any company that seeks to be more productive and attains long term success values its employees’ health and wellness.

Alternative Finance for Business

Seedrs launches secondary market for investors to buy and sell shares

In response to huge investor demand, equity crowdfunding platform Seedrs plans to launch a secondary market.

Growth Planning

The true cost of travel delays to UK businesses

Can you really afford not to claim for delay travel compensation? Viaqqio MD, Dr Steve Cassidy explains.

Entrepreneurs

US or bust: Why London’s adtech start-ups want to scale in America

According to adtech experts, the biggest opportunities for scaling UK digital businesses lie in the US. Here's why.

Technology

Will smart watches and smart speakers herald the end of the high street?

Apple Watch sales doubled last year, and smart speakers such as Amazon Echo will be a £7 billion market within five years. But are consumers and retailers ready for the revolution in shopping habits they will bring? 

News

Why so many British women feel trapped in their careers

One in five young women in Britain feel that they chose their careers too early, prompting a lot of career swapping and introspection among the younger workforce.

Human Resources

Do psychometric tests need an overhaul to be more inclusive?

Psychometric tests are widely used across industries. But are they inclusive for people with Asperger's syndrome and other conditions?

Entrepreneurs

Graze: a year in review

UK-based graze broke into the highly competitive American food and beverage market three years ago. Here's how it grew, from taking an agile clicks to bricks approach, to learning what works in a market far from home.

PR and Marketing Strategy

The benefits of unlocking behavioural marketing

Nick Keating, EMEA director of BounceX explains how behavioural marketing can drive significant incremental value.

Opinion

The post-Brexit future for asset management

Invenio Corporate Finance founder and managing partner, Mark Hardwicke outlines what to expect in UK's asset management industry post-Brexit.

Technology

Why London needs chief digital officer

With uncertainty in the air and Brexit on the horizon, will demand for chief digital officers spike this year?

Entrepreneurs

Is testosterone the ‘entrepreneurial hormone’?

High levels of testosterone can give individuals the push they need to take the entrepreneurial plunge, according to research from Warwick Business School.