About

Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

Human Resources

Are men in ‘female’ jobs facing an ‘authority penalty’?

Customers perceive male managers as less authoritative in jobs associated with women, according to new research.

Banking

Why banks need to reinvent themselves through a data revolution

Standard Chartered’s group chief information officer, Dr Michael Gorriz, explains how banks can change with the times, starting with joining the data revolution.

Entrepreneurs

CircleLoop: Dragging telecoms into the 21st century via cloud

CircleLoop is a disruptive business telephony product that is single-handedly dragging the telecoms sector to serve modern, mobile and lean start-ups.

Entrepreneurs

Berlin is the new start-up capital of Europe, but can you set up there?

Berlin may be the new start-up capital of Europe, but in a post-Brexit scenario, what can British entrepreneurs do if they want to set up a base in Berlin?

Technology

UK tech firms forge partnership to help start-ups build mobile apps

UK tech firms Appointedd and AppInstitute are partnering to help businesses streamline online services through their own branded mobile app.

Technology

How industry 4.0 can make the impossible possible

In a world of short lead times, on-demand production, and mass customisation, industry 4.0 represents an opportunity for manufacturers to compete on a global stage – regardless of their size. Proto Labs' Stephen Dyson writes.

Legislation and Regulation

Lessons on IP from KitKat’s “four-finger” trade mark battle

Nestlé has lost its appeal to trademark the shape of the four-fingered KitKat bar in the UK. Here's what business can learn from this long-standing court battle.

PR and Marketing Strategy

Why poor service could cost you a third of your customers

Nearly a third of consumers in the UK say they would ditch a business or brand that failed to provide good customer service over the phone, according to a new study.

Human Resources

Research: ‘Anonymous’ company secretaries set to take on bigger roles

New research reveals just 15 per cent of UK employees know who the company secretary is in their firm, which will need to change as compliance take centre stage.

Growth Planning

6 pitfalls of software roll outs to avoid

Launching products and services usually hinges on having exceptional digital resources, but software rollouts aren't always smooth sailing. Nick Thompson, MD of DCSL Software discussing six pitfalls of software roll outs, and how to rectify them.

PR and Marketing Strategy

Can SMEs compete with big brands online?

The internet may be the great equaliser for businesses. While websites have revolutionised the way business is done, SMEs must remain nimble and respond to market trends to stay ahead of the curve in a crowded marketplace.

Human Resources

Deconstructing workplace happiness: foundations for sustained employee satisfaction

There may not be a one-size-fits-all solution for workplace happiness, but there are a few ways to make sure your team is motivated. Robert Half's Phil Sheridan writes.