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Praseeda Nair

Praseeda Nair

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Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

PR and Marketing Strategy

Five marketing campaigns that were even worse than DWP’s Workie

The Department of Work and Pensions (DWP) has come under fire after it was revealed £8.5m was spent on its new ‘physical embodiment of workplace pensions’ Workie: but it is far from the first organisation to throw away money on less than successful marketing campaigns.

PR and Marketing Strategy

Harnessing big data to market to Millennials

Paul Black, CEO of sales-i, discusses how embracing Big Data can help you reach out to, and engage with, millennials.

Cyber Security

Business suffers from ‘misplaced confidence’ over cybercrime

IT decision makers bullish about cyber security but risks may be greater than they realise.

Managing

What start-ups should consider when searching for office space

Following the launch of its 84,000 sq ft space for start-ups and entrepreneurs in Camden, Vanessa Butz, MD of Interchange talks about what startups should look out for when searching for office space.

Entrepreneurs

Meet Supper: The online food delivery app combining health with convenience

We caught up with Supper founder Duncan Scott about his successful July launch and keeping nutritional value at the heart of his food delivery service.

News

Converting sport into finance: M&A and the Rugby World Cup

While the home nations may have crashed out, there is still plenty to interest domestic financiers off the back of this year's Rugby World Cup.

News

UK signs £325m deal with China to boost creative and technology industries

Number of partnerships in sectors including film, music and advanced engineering announced as Chinese delegation meets business leaders and members of the royal family.

News

High-growth small businesses account for 20% of UK’s economic growth

Report from Octopus Investments shows huge value added by high-growth small businesses across the UK.

Human Resources

How can you keep your staff onboard during periods of change?

Change is necessary for all companies to grow: but how can you address understandable anxiety among staff when it happens?

Cyber Security

Cost-effective ways to shield SMEs from cybercrime

The consequences of cybercrime attacks on SMEs are wide reaching, from obvious financial repercussions to severe damage to reputation: so how you protect yourself without breaking the bank?

Mergers & Acquisitions

NorthEdge buys stake in Arthouse from Total Capital Partners

Secondary buyout signals successful exit for Total Capital.

Mergers & Acquisitions

Funding Circle acquires German SME lender Zencap

Large finance P2P lending platform expands into European markets.