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Praseeda Nair

Praseeda Nair

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Praseeda was Editor for GrowthBusiness.co.uk from 2016 to 2018.

PR and Marketing Strategy

Why your products DON’T have to appeal to everyone

You have a product. And that product has the potential to appeal to everyone. Wouldn’t that be great? Well, it depends on how large your marketing budget and team are, says Shweta Jhajharia of The London Coaching Group.

Entrepreneurs

“Never look back”: Millionaire entrepreneur-turned-investor Jamie Waller opens up

Jamie Waller's teachers said he'd never amount to anything, but the 38-year-old millionaire entrepreneur proved them wrong. Here's his story.

Growth Planning

There’s more to choosing an investor than financial results

Cultural relationships are the foundation of success, says Hall Morrice Corporate Finance's Tom Faichnie.

Entrepreneurs

Why tackling cyberbullying is a priority for this AI-powered start-up

Richard Pursey believes that technology can be the answer to cyberbullying. He founded SafeToNet, which uses the power of artificial intelligence to curb the impact of trolls and haters targeting children online.

Entrepreneurs

How Rungway’s Julie Chakraverty is changing the way people balance work and life

Rungway's Julie Chakraverty started her career on the trading floor where female role models were few and far between. She took a leap of faith and started her own business. Here's her story.

Entrepreneurs

5 business lessons from Rwanda for UK SMEs

An entire Rwandese generation was wiped out during the genocide, which means that young entrepreneurs don't have the supportive mentorship of older business owners. Even so, entrepreneurship is thriving in Rwanda, and according to Sandro Macchioli from Designit London, there's a lot that UK SMEs can learn from a cultural exchange.

Financial Management

How NOT to screw up your business: 3 financial tips for SMEs

Tally's Richard Stonier shares his top three tips to stop small business owners from falling at the first financial hurdle.

PR and Marketing Strategy

Four tips to accelerate sales for SMEs

Sales professionals want to close business as fast as possible. Today, technology and data accelerate business even faster than in the past.

Entrepreneurs

Dragons’ Den’s most successful reject, Shaun Pulfrey celebrates 10 years of Tangle Teezer

A decade on from hearing ‘I’m Out’ - Shaun Pulfrey celebrates 10th Anniversary of Tangle Teezer. 

Growth Planning

Simon Rogerson: An investor’s thoughts on building a business

Simon Rogerson, founder and chief executive officer of Octopus Group, explains how in the last two decades, starting a business has become both easier and much harder.

Human Resources

Don’t let workplace woes put a hex on Halloween

Solicitor at employment law specialists, Law At Work, Paman Singh looks at how to avoid the perils associated with celebrating Halloween.

Human Resources

Does cultural heritage affect CEO performance?

CEOs’ cultural heritage could affect corporate performance, according to new research, which sheds light on Brexit issues and the need for diversity in leadership.