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Nick Britton

Nick Britton

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Nick was the Managing Editor for growthbusiness.co.uk when it was owned by Vitesse Media, before moving on to become Head of Investment Group and Editor at What Investment and thence to Head of Intermediary Communications at The Association of Investment Companies (AIC).

Growth Planning

The art of pricing strategy – Pitching your price

Nothing is more crucial than pricing strategy. Over-price and you will bleed customers. Under-price and you'll rack up losses. The key to getting it right is knowing the value of your product and your clients.

PR and Marketing Strategy

The value of behavioural research – Case Study

We can understand what people want out of washing machines with the use of behavioural research,’ beams Paul Pankhurst, founder and managing director of product innovation consultancy PDD.

Financial Management

What will you have to pay when you raise finance?

When raising finance, the Growth Business team discovers that there are hidden costs to watch out for.