PR and Marketing Strategy

Whether it's having things in common or opposites attracting, brand affinity marketing, sometime called 'brand dating', is becoming more and more popular between businesses of all shapes and sizes, with mutually beneficial results.

Financial Management

Bartercard is an innovative service that allows growing business to trade with each other without using hard cash. UK managing director Ian Jones talks to GrowthBusiness.

Insurance

Recent events have put the issue of business continuity and disaster recovery at the forefront of many CEOs' minds. All businesses should prepare for the worst, be it the total loss of their premises, computer failure or simple human error; losing the information stored on systems can be catastrophic.

Human Resources

There are three main reasons to employ the services of a headhunter: you need a high-performing individual at management level or above; the role to be filled can only be done by a few specialists; or, if the person currently occupying the post is as yet unaware that their days are numbered.

News

Looking for a quick route to the stock market with a tidy sum of cash thrown in for good measure? Then why not take the cash shell route. There are 88 shells on AIM, with £77.1 million in cash between them - and most of it has to be spent in the next eight months.

Entrepreneurs

Brian Lewis opened his first outlet selling second-hand goods in 1994, offering televisions, trombones and a lot more besides to the residents of Bolton. Now, there are 80 Cash Generator stores across the UK and annual turnover exceeded £50 million last year.