UK private equity firm Maven Capital Partners has backed the £6.9 million management buy-out of Attraction World, a Birmingham-based global ticketing provider.

UK private equity firm Maven Capital Partners has backed the £6.9 million management buy-out of Attraction World, a Birmingham-based global ticketing provider.

The funding will be used to expand the business in the UK travel market and in Germany where the company aims to launch its products and services, according to a statement from Maven Capital Partners.

Founded in 1996, Attraction World sells tickets for worldwide tourist attractions, including theme parks such as PortAventura in Spain and Disneyland in the United States, to travel agents and the public in the UK. Most of its operations are online and the business has exclusive trading partnerships with travel organisations Thomson, Thomas Cook, Co-op Travel and First Choice.

Attraction World managing director Paul Stobbs comments that the investment from Maven will allow the company to ‘accelerate [its] growth strategy’ and ‘establish Attraction World in new markets’.