Sports training platform upmysport has raised £1 million a seed-funding round led by the Angel CoFund, the parties have announced.

The tech start-up has previously raised £150,000 under SEIS and the latest funding will be put towards further development of upmysport’s online and mobile offerings; along with supporting the development of strategic partnership opportunities.

One partnership upmysport has already secured is with the Dame Kelly Holmes Trust. As UK charity partner, the trust will give the company the opportunity to support underprivileged young people with their own active aims.

As part of the Angel CoFund investment, lead angel investor Christian Lorenzen has been appointed to the board as Chairman.

He is joined by fellow angel investor Ulrich Huber. Christian, former managing partner of Langholm Capital, has deep expertise in growing consumer brand businesses.

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Upmysport was launched in 2013 by three founders: Nicola Broom (CEO), Steve Brindley (COO) and Neill Pearman (CTO). They developed upmysport to help them meet their sports instructors. Between them they brought experience of working with Linklaters, Deloitte, Lastminute.com, and Credit Suisse.

CEO and co-founder Broom called the latest round of funding “incredibly exciting”.

“With the market for instructor-led activity gaining ever more focus and growth, the investment puts us in a great position to turn our vision into a reality,” she said.

“The experience that the investors, such as the Angel CoFund, bring to the table is going to be invaluable as we look towards the best path to scale up.”

Angel CoFund investment director Tim Mills added that London, as well as being “an incredible breeding ground for tech start-ups”, is also home to many sports enthusiasts.

“Upmysport is focussed on helping consumers navigate the challenging process of finding the right coaching and tuition, making it effortless to locate, evaluate and hire professionals to suit their needs,” he said.

“Their platform fits a real need in the market – both in terms of digitising the instructor-led activity market, but also in terms of enabling people to get more involved in sport and achieve the active lifestyle they want on the go.”

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