Andy Murray continues crowdfunding spree with Seedrs

The British tennis champion serves up five early-stage investments in high potential businesses through the equity crowdfunding platform Seedrs.

Andy Murray is on top of more than just his game this year. The world number two has already made his mark in crowdfunding with his partnership with Seedrs last year, and now is pumping undisclosed sums into five new local up-and-comers: Oppo Ice Cream, CommuterClub, Landbay, We are Colony, and Readbug.

So far, Murray’s portfolio features local businesses on the fast track to the top. Murray began investing in high growth British businesses that align most closely with his lifestyle as an athlete, such as the healthier eating chain, Tossed.

Seedrs chief executive and co-founder Jeff Lynn said: “We believe he can bring a different perspective into certain aspects of the early-stage business community in the health, sport and wearable technology spaces.” But Murray’s recent investments suggest a strong interest in diversifying his growing portfolio, as he continues to promote passion projects as varied as they are visionary.

In January, “low calorie” ice cream company, Oppo, exceeded its crowdfunding target to secure £390,000, while the season ticket app CommuterClub raised more than £350,000 in its latest round. His other investments are just as diverse: Readbug, the “Spotify of independent magazines”, We are Colony, the artsy answer to Netflix, and Landbay, a peer-to-peer mortgage lender.

He plans to make further investments on the platform this year as part of a “strategic relationship” with Seedrs. He said: “Giving recognition and support to British entrepreneurs is important to me, especially those who are the driving force behind growth-focused businesses.”

Alan Dobie

Alan Dobie

Alan Dobie was assistant editor at Vitesse Media Plc before moving on to a content producer role at Reed Business Information. He has over 17 years of experience in the publishing industry and has held...

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