Amazon continues investment in UK

Entertainment retail giant Amazon has bought out British-based Pushbutton in a deal aimed at bolstering its LoveFilm division.

Pushbutton was involved with the launch of LoveFilm’s movie-streaming player and develops apps for next-generation and interactive television devices.

In January Amazon acquired LoveFilm from a group of investors including venture capital firm DFJ Esprit.

Greg Greeley, vice president of European Retail at Amazon, comments: ‘Pushbutton has a strong reputation for delivering amazing user experiences on connected devices.

‘They were instrumental in helping launch the LoveFilm player through a variety of devices, and we look forward to helping them continue to innovate on behalf of customers.’

The acquisition is the second UK buy for US-based Amazon in July following its deal for online bookseller The Book Depository.

Founded in 2002 by former senior BSkyB executive Paula Byrne, Pushbutton has also developed apps for BBC, ITV and Virgin Media.

Byrne adds: ‘With Amazon and LoveFilm’s support, we look forward to offering our clients, as well as their customers, even more ways to access digital services in the future.’

As part of the deal Amazon gains a foothold into YouView, a TV consortium of public broadcasters in the UK, with Pushbutton being a content partner.

Financial details of the deal were undisclosed.

Todd Cardy

Todd Cardy

Todd was Editor of between 2010 and 2011 as well as being responsible for publishing our digital and printed magazines focusing on private equity and venture capital.

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