Engine Group, a privately-owned marketing services company, is acquiring brand activation specialist Liquid Communications, which will be merged with Engine Group’s communications business, Woo, on 14 January 2008.

Engine Group, a privately-owned marketing services company, is acquiring brand activation specialist Liquid Communications, which will be merged with Engine Group’s communications business, Woo, on 14 January 2008.

Set up in 1999, Liquid Communications develops and runs marketing campaigns for  clients, such as Mitchells and Butlers, Unilever, Innocent Drinks, Morgan Motor Co, SAS Scandinavian Airlines, Danone, Vertu, Whole Foods Market and LVMH Group.

The acquisition follows Engine’s acquisition of Digital Public and Republic PR, demonstrating the group’s strategy to create an integrated marketing and communications offering.